Love using this for personal blending with the individual cups! I also love that it has the small contaminated to make small size soups, milks and ice cream for the entire family. Only downside is sometimes liquid comes out of base if blade isn’t screwed on tight enough, but that doesn’t happen very often.

I bought my Vitamix because I wanted to be able to make green smoothies. You put spinach in a blender with ice, milk, fruit, and protein powder and it makes a delicious beverage. Other blenders work on most things, but with the Vitamix everything comes out nice and smooth, with nothing floating on the top. Also the moving parts are all steel, while other blenders use plastic for the moving parts, so they burn up.

After previously owning a full-size Vitamix 5200, I bought the S30 when I downsized to a smaller kitchen. Pros: The blender fits nicely and looks great on my counter, and the smaller size is perfect for making smoothies for one. I love that I can put it in the dishwasher. My old 5200 container needed constant scrubbing by hand yet still eventually looked cloudy and gross. Cons: My smoothies and soups are still smooth as ever, but as others have noted, it takes longer to blend ingredients. The extra seconds don't bother me, but I do need to take more effort to make sure no chunks were missed. The S30 easily pulverizes fibrous stems such as kale, but does struggle with frozen banana pieces. I now make a habit of poking around with the tamper to see if any pieces were left behind before pouring... so it's up to you how much this extra step annoys you.